mark crispin miller @ PBS

"So there's often a kind of official and systematic rebelliousness that's reflected in media products pitched at kids. It's part of the official rock video worldview. It's part of the official advertising worldview that your parents are creeps, teachers are nerds and idiots, authority figures are laughable, nobody can really understand kids except the corporate sponsor. That huge authority has, interestingly enough, emerged as the sort of tacit superhero of consumer culture. That's the coolest entity of all, and yet they are very busily selling the illusion that they are there to liberate the youth, to let them be free, to let them be themselves, to let them think different, and so on. But it's really just an enormous sales job." a great read. if you've seen the frontline documentary there is more here. If you haven't, check it.